Sightbox

by Ahtesham HashmiJan 3, 2016


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Startup NameSightbox
What problem are you solving?NA
What is your solution?Sightbox is a vision care solution for people who wear 1-day disposable contacts.Vision care is expensive an inconvenient across the board, and 1-day wearers are the individuals with the highest burden of upfront cost. Currently customers are paying more than $1k up-front and handling all of their own logistics. We allow members to get started for less than $89. Our members receive an annual eye exam with any optometrist in the U.S., a contact lens fitting, and an annual supply of contact lenses delivered regularly via our subscription box. Our member plan pricing ranges from $39 to $89 per month and we handle all of their billing, logistics, and other details.

The market is relatively new and growing quickly. There are currently 38 million soft contact lens wearers in the U.S. spending over $12 billion dollars on vision care each year. As of April 2015, 24% of those people were already wearing 1-day disposable contacts. Ten percent of the total market upgraded to 1-day contacts in the past 18-months, and that rate continues to increase. In Europe 35% of users wear this product, and Asia is at 55% of the market.

Sightbox is easy to use, unifies a complicated consumer process into a simple offering, and allows members to pay over time.

Target MarketConsumers
How will you make money?Member plans range from $39 to $89 per month.
Tell us about the market & founders, why is this a great opportunity?Travis Rush, born into a family of optometrists, spent most of his life trying to fix his struggle with over-wearing contact lenses. The entire system was complicated, confusing, and did little to support his quest for healthy eyes. Juggling relationships with his eye doctor (a.k.a.
Founders NamesDavid Lewis
Founders EmailNA
What type of funding has the company received? 

NA

If you have a press kit or image gallery please provide a link (optional) 

NA

Websitewww.Sightbox.com
Twitter HandleSightbox
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About The Author
Ahtesham Hashmi