|What problem are you solving?||Provides a best value proposition for customers – every selection is critically rated and every selection on the website is at the best price in the market.|
Helps wineries sell their inventories without making public discounts.
|What is your solution?||A sales concept that gives the customer all the info about a wine bottle (score, region, grape variety etc), but reveals the label of the wine only after the purchase is complete.|
This allows Winecrasher.com to guarantee the best price in the market for the wine while protecting the winery brands from public discounting.
|Target Market||consumers, marketers, wine-lovers, travelers, foodies, early adopters|
|How will you make money?||through sales|
|Tell us about the market & founders, why is this a great opportunity?||Founder – Niv Nissenson: With a financial and entrepreneurial background Niv joined the wine industry 5 years ago as CFO of Napa based ultra luxury wine retailer, Soutirage. Exposed to the beautiful world of wine, Niv was intrigued by the unique marketing and economical conditions of the wine market.|
Co-Founder & Wine Director – Nancy O’Connell: Passion and longing brought Nancy to the wine world over a decade ago. Crossing the lines between retailers and wineries, Nancy developed a deep understanding of wine market. Great relationships combined with knowledge and experience make for a great wine director.
|Founders Names||Niv Nissenson|
|If you have a press kit or image gallery please provide a link (optional)||http://winecrasher.com/assets/images/01/prodpage.jpg|
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