|What problem are you solving?
|Our product helps small businesses grow, and when they grow they create jobs which helps strengthen the economy. Small businesses need a way to take advantage of digital advertising without breaking the bank. Business owners don’t have the time to fuss with their advertising, especially when they aren’t familiar with the platforms they’re advertising on.
|What is your solution?
|Digital advertising can be daunting for entrepreneurs and small business owners, but in a world where online advertising is king and people obsess over social media it’s critical that businesses are successful when it comes to promoting their product or service online.Small businesses, independent professionals and solopreneurs don’t have thousands of dollars a month to spend on advertising, and often their marketing team is very small, if one exists at all. It can be a lot for a business owner to manage all aspects of the company and have to worry about advertising as well – luckily there’s needls.
Founded in 2014, needls. is the Internet’s first RoboAgency. The needls. platform uses data science to automatically create, target and optimize digital advertising for a fraction of the cost a typical agency would charge.
By simply answering six questions about their product or service, needls. generates hundreds of high converting advertisements and distributes them across Facebook, Twitter and Instagram. Needls. constantly tests these ads determines which performs the best resulting in the highest conversions possible.
Needls. targets potential new customers using their proprietary purchase intent engine that identifies buying signals within social media posts, tweets and status updates. Needls. targets the ad to people who are in need of that particular product or service – exactly when they need it. Essentially, people’s public social media posts are being monitored for specific keywords and phrases resulting in explicit and implicit leads.
An example of an explicit lead is if someone in NYC tweets, “I’m looking to renovate my kitchen, any good recos for a general contractor?” Needls. knows this person is looking for a contractor and any client of needls. that is a contractor in the NYC area will have their ad displayed to that user on Facebook, Twitter and Instagram.
An implicit lead is when the person’s post isn’t directly asking for something. For example, “Pipes burst overnight, great way to start my day,” is an implicit lead. Although they didn’t ask for it directly they are obviously in need of a plumber and any client of needls. that is a plumber in that area will have their ad displayed.
Needls. turned targeting on its head, rather than businesses guessing who may want their product or services by selecting certain demographics, needls. finds the people who say they need and want it.
By monitoring social media ads in real time, needls. is able to continuously optimize the ads to target new business. Cross platform optimization allows needls. to assess when client ads are most effective. If the system can see that an ad is more effective on Facebook from 8 – 11am versus Twitter and Instagram, needls. will adjust the client’s budget to spend more on Facebook in order to capture more qualified visitors from the right source.
Typical advertising agencies take breaks, are only at their desk from 9am – 5pm and aren’t accessible outside of those hours. A RoboAgency never sleeps and is continuously optimizing ads.
With needls., businesses don’t waste time and money on taking advertising chances that may not result in business. Instead, they can focus on what they do best while the highly effective RoboAgency finds customers that are in need of them and drives traffic to their site resulting in more customers.
|How will you make money?
|$100 per month platform fee. Minimum advertising budget of $50/week required.
|Tell us about the market & founders, why is this a great opportunity?
|Justin Hartzman – CEOJustin has always had an entrepreneurial mindset. The University of Western Ontario Business Graduate is an internet visionary that has pioneered markets, Justin has more than 18 years of startup and exit experience. Previously, he founded the first brokerage for online businesses. During that time Justin brokered $100 million in transactions to Fortune 1000 companies, PE firms, family offices and venture funds. His plethora of experience making visions turn to reality makes him a known and respected player in the industry. There’s nothing he loves more than fixing problems. Justin sees himself as more of a leader and a mentor rather than a boss, he creates teams of meticulously picked industry specialists to help achieve his goals. When he isn’t working, (which is pretty much never) he can be found spending quality time with his family or eating a big bowl of fruit salad while watching reality tv.
Michael Koral – COO
A graduate of Dalhousie University Bachelor of Commerce program, Michael knew from a young age that he never wanted to be a part of the rat race working hard to help make the dreams of others come true, instead he wanted to make a name for himself and work on his own dreams. A veteran entrepreneur, when he isn’t managing needls. operations and continuously brainstorming new ideas he can be found spending time with his family at many of Toronto’s foodie hotspots.
Jeremy Poriah Koven – CPO
Jeremy has always had a passion for both business and technology. When he was a teenager he was building websites in his mother’s basement, learning how to generate traffic and monetize with little to no budget. After finishing his Bachelor of Commerce at Dalhousie University he decided to continue to follow his entrepreneurial roots. He prides himself on identifying inefficiencies and then developing a solution to solve the problem. When not in the office or travelling for work, Jeremy loves spending time with family, and watching as much football as he possibly can.
|What type of funding has the company received?
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