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| Startup Name | Riddle |
|---|---|
| What problem are you solving? | Publishers, bloggers and brands have consistently told us – they love using interactive quizzes, lists, and polls to engage their audience. But they don\’t have the time or expertise to consistently create high quality content.And for all those folks who create awesome content on the various *buzz sites out there? They\’re making quizzes or lists that generate millions of page views – for no fame, recognition, or money. That\’s where Riddle comes in. Publishers can quickly grab royalty-free viral content around any trending topic, while creators can get paid and build up professional recognition for their successful content. |
| What is your solution? | Riddle is the first viral content marketplace – think Getty Images for viral quizzes, lists and polls.Interactive content is powerful for engaging and growing audiences but requires time and expertise to create. With Riddle\’s marketplace, publishers and brands can quickly grab high quality interactive content for their audience, written by hand-selected viral experts. Content is either free to embed \’as is\’ – with a makeover to match the look and feel of their site, but with no editing the text, images and author attribution. Or, they can buy a license from the creator (they set the price – starting at $5) – and change anything and everything about it, to make this version uniquely theirs. Publishers get viral content – creators get rewarded. Simple and scalable, with built in lead generation to collect user email addresses and responses for marketing campaigns. |
| Target Market | Social media, Publishers, Bloggers, Editorial, Marketers |
| How will you make money? | through sales |
| Tell us about the market & founders, why is this a great opportunity? | Boris Pfeiffer (CEO, founder) headed up European operations for several US start ups including video game studio Kabam and the first viral quiz publisher Tickle.com (sold to Monster $100M). The rest of the founders were colleagues at these companies, with the development team coming from an extensive mobile gaming background. |
| Founders Names | Boris Pfeiffer |
| Founders Email | NA |
| What type of funding has the company received? | NA |
| If you have a press kit or image gallery please provide a link (optional) | NA |
| Website | www.riddle.com |
| Twitter Handle | @riddleapp |
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