Head-up display

Navdy – Head up Display for your car



What is it?

Navdy’s transparent Head-Up Display (HUD) projects information as if it’s floating six feet in front of you. In the car you already have. Using your smart phone.


Swipe left to answer a call, or right to dismiss an untimely notification. No more looking down to fumble with knobs, buttons or touch screens. Ask Navdy to “compose new tweet”, “write new text” or “call mom” using the voice commands you’re already familiar with – Google Voice or Siri.

Any notification on your phone (text, social, etc) can be displayed, read aloud or disabled entirely. Decide what you want to appear when. There are even parental controls to keep teenagers safe.

They are taking pre-orders at $299, probably a pretty good chance of them being delivered given the team that is working on it and their background through the Highway 1 incubator.


Navdy is based in the Mission District of San Francisco and was founded by entrepreneur Doug Simpson and serial inventor Karl Guttag, and is supported by a highly accomplished veteran team.

In 2013 Navdy went through the acclaimed Highway 1 Incubator program and continues to work closely with Highway 1’s parent, PCH International, whose world class supply chain and manufacturing capabilities are used by companies such as Apple, Beats, and Google.