RyteMeow – Video Serving Sharing App + Lesson On Advertising

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Ed: I wonder if the horse has bolted on the video space, the three big Western players Youtube, Facebook and Twitter are all pushing video hard, and then all the micro players are very popular with their demographics, add to this the massive growth of real time streaming with Periscope and Meerkat and you wonder if the users might not be a little fatigued.

Im not sure there is a place for another video server and I don’t buy the value proposition that sharing video is overly broken and whilst it might be subject to some spam or incorrect labelling, its not clear to me that this is a huge issue for users.

It’s probably not enough of an issue for creators and consumers to move from Youtube and Facebook where all the content is across to a platform that has no content.

Pretty sure users prefer content which might be mislabelled in some cases to no content.

The comments about the pre-roll videos advertising are a little naive, the service has to be paid for somehow and unless they are building a completely different approach to monitisation which the world hasn’t used yet they will need to run video ads.

Online advertisers are used to spending their budget on buy banners and prerolls, sometimes sponsored stories or adwords.

Unless you feel you can build a completely new video service and a completely new advertising system, (adserving, reporting, payments, customer interface and a new ad format) and then get sufficient customers to use your new format/system then your startup will need to use an existing monetisation model.

Most startups struggle on executing on one of these objectives, very few can execute on all three.


Startup Name RyteMeow
What problem are you solving? We’re buildingRyteMeow to fill a huge need in the social sharing video space. To this point, the video sharing experience has been limited by 3 pain points:A glut of irrelevant or poorly constructed content tagged or titled as relevant, when it’s not (e.g. a YouTube video labeled “Austin Guitar Player” but has nothing to do with the title, the uploader merely wanted it to list in this category).
Inefficiency/Ineffectiveness of “local” designation. Viewers can’t always be sure the video being viewed is in the locale they choose, because of incorrect tagging of content is intentionally edited to contain a great deal of uploader’s ideas/thoughts/product sandwiched around a smaller amount of the searched-for content.
The pain of pre-roll adverts. You want 5 Seconds of rock, but you get 45 seconds of GEICO.
RyteMeow solves all of that in a dynamic, interactive platform that enables hyper-targeted, shared videos that are always relevant to what you want. And by maintaining a laser focus on user experience and quality of content, we eliminate the pitfalls that have befallen other “microshare” apps like Snapchat, Instagram, Twitter, YouTube, etc…

Users CANNOT simply upload a video and tag it to a geodefined area (like Austin) and have it show up for that area. Our algorithm ensures that won’t happen.
By maintaining a firm grip on the relevance of a user’s experience, we’ll avoid that dreaded “spam fatigue” that all other apps have experienced. Simply put, as a user, you’re creating your own highlight reel of your favorite experiences, and sharing with others.

What is your solution? Gives people a way to share and view videos the way they want, with hyper-local, hyper-relevant content, so they always find what they want and can connect with those who share that interest.
RyteMeow is like a search engine on overdrive for the best, most relevant videos, with social sharing built in.
Target Market blogger, writers, journalist, consumers
How will you make money? Subscriptions/Advertisement
Founders Names Todd McDougall
What type of funding has the company received? Bootstrap
Website http://rytemeow.com/
Twitter Handle @rytemeow
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