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Jun 4, 2015

The Law of Effective Marketing

Some business laws are like gravity – one of those is The Law Of Effective Marketing. 

This Law states: Effective Marketing = Customer Growth while lifetime value of customer < cost per customer acquisition. 

Right now there are many business models – Apps or platforms of some kind – where this law is being violated and some startup Founders are being rewarded.

As digital marketers and startups weigh up the funds they have at their disposal lifetime customer value and customer acquisition costs a strange anti-gravity effect can be observed – inefficient growth is encouraged. 

This is growth [...]

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Apr 3, 2015

As promised: The Results of the 3 Minute Angels Crowdfunding Experiment

ED: Who is Andrew Ward? “Wardy” has been an active campaigner about the benefits of Crowdfunding to Government, Treasury and CAMAC as well as a fundraiser for Rare Cancers cutting half his dreadlocks off and wearing a rare cancers T-shirt for a month.  He’s used rewards crowdfunding campaigns to support the creation of an app around healthy venting and has assisted a dozen or more friends with their crowdfunding campaigns.

When he’s not crowdfunding, he is the CEO of 3 Minute Angels, which focuses on short massages for corporate clients, Angel massage that does full body massages and Get Angels Now, which connects customers with nearby spas and [...]

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Mar 24, 2015

Building Up.  Australia’s Emerging Real Estate Crowdfunding Platforms

Australia is set to see a number of new startups that are applying Crowdfunding technology to real estate assets, Australian’s love our real estate so its easy to see why these startups each potentially have a bright future.

Unlike a lot of new startups one of the keys features of this group is the pedigree and financial backing that the executive teams have behind them.

BrickX

Behind BrickX is Markus Kahlbetzer and Darren Patterson.  The Kahlbetzer Family is one of Australia’s wealthiest (of Twynam and Polo fame). The concept was born in the highly regarded Tank Stream Labs. Kahlbetzer is a private equity partner in Tank Stream Ventures along with the likes of [...]

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Mar 7, 2015

Business to Business Crowdfunding: Does It Work?

 ED: Who is Andrew Ward? “Wardy” has been an active campaigner about the benefits of Crowdfunding to Government, Treasury and CAMAC as well as a fundraiser for Rare Cancers cutting half his dreadlocks off and wearing a rare cancers T-shirt for a month.  He’s used rewards crowdfunding campaigns to support the creation of an app around healthy venting and has assisted a dozen or more friends with their crowdfunding campaigns.

When he’s not crowdfunding, he is the CEO of 3 Minute Angels, which focuses on short massages for corporate clients, Angel massage that does full body massages and Get Angels Now, which connects customers with nearby spas and [...]

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