Tools

Best Low Risk Innovation Tools For Your Startup – Free Book

LEGO has earned the right to celebrate. Not only are kids playing with more mini LEGO people than there are human beings on the planet but in 2015, they were nominated by Forbes as the most powerful brand in the world. For a company which was on the brink of bankruptcy in 2004, the toy maker has made an amazing turnaround. They restructured, hired a new CEO, and forged more licensing partnerships than ever before. Most importantly, they discovered the secret to some of the world’s most successful, low risk innovation strategies.

These strategies helped LEGO create a powerful brand envied by every other company in the world. However, successes like these are not, and need not be, restricted to global companies with billions in revenue. The point of low risk innovation tools is that one can use them to test ideas in any setting and with any budget. Whether you are a cash strapped startup or a Forbes 500 firm, sustainable innovation can be your ticket to success.

Out of LEGO’s lessons and that of hundreds of other companies, I have distilled the most successful techniques to innovate cheaply and effectively. They are all contained in my book Innovation Tools and, as an additional bonus, the readers of the Startup88 community can get it for free at Amazon this week by clicking here. Among others, my book answers questions regarding how strategies used by companies like LEGO are able to turn companies around from looming bankruptcy to industry leading success.

When LEGO restructured and returned to their core business to climb out of a $300 million loss in 2004, they realized innovation as usual was not an option. The first step on the toy maker’s journey was to embrace their loyal and creative fan base.They hired so-called “adults fans of LEGO” for their design team and began to crowdsource new toy kits.

As the crowdsourcing venture proved successful, the block manufacturer turned this into a full blown open innovation policy by opening up the LEGO Ideas portal. Through user input, this online platform generates hundreds of new product suggestions each year and uses some subtle and powerful open innovation techniques, employing everything from social media to peer selection to entice fans into contributing new designs.

Within its factories, LEGO has also embraced a philosophy of rapid prototyping, even to the dismay of its older engineers. In an interview with the AFR, David Gram, head of marketing at Lego’s Future Lab, stated that “[W]e only develop the few key features that are really needed. A typical engineering mistake is wanting to invent all the things the product might consist of in one go … we throw that into the market and get feedback from consumers”. This is a technique blossoming all over the world in Maker Faires, Hackerspaces, and Makerspaces.

As big and successful as LEGO is, they could still benefit from the many other innovative strategies employed by other industry leaders. For example, there are powerful forces driving both the creation and dissemination of knowledge to the world. As many technical discoveries are driven by access to the latest information, this will be a game changer for business. For startups or large companies pursuing numerous risky ventures, information is power, and risk mitigation is the name of the game.

Another powerful shift disrupting traditional industries is the new way software is delivered around the world. Products are now able to be delivered in smaller parts, requiring less commitment from a consumer and turning the decision to use a tool into a “no-brainier.” This is even affecting industries with business models based on completely unrelated ways of delivering their services such as medicine.

Another important piece of the innovation puzzle is us; you and I. In the end, it is up to us to make the innovation decisions, but how do we decide? This question can be answered by one of the most exciting developments of the 21st century: a symbiosis between two powerful branches of science, behavioral economics and innovation.

Although these tools are important for a company’s and entrepreneur’s day-to-day work, we also want to know why all this innovation stuff even matters. What happens when we innovate cheaper? What benefits are there to simply lowering our innovation risk beyond the obvious?

Understanding the basics of these techniques and integrating them into your innovation strategy is what differentiates the disruptors from the disrupted. Up until now, it has been difficult to find them all collected in one place with enough details to be able to successfully use these innovation tools.

Competition never sleeps and LEGO is continuously being challenged by new disruptive innovators attacking their market side-on, such as Minecraft. Although the block manufacturer has a license to produce Minecraft styled pieces, challenges can come from anywhere. Full throttle up the innovation curve requires low risk tools to balance the innovation and fiscal imperatives. LEGO has discovered this, but have you?

The point is that we need to keep innovating without risking financial ruin. This is a difficult balance that my book seeks to discover. It details some of the best techniques available to not just turn an almost bankrupt company around, but also to supercharge any business or entrepreneur wanting to develop the next unicorn opportunity. Before you go, get your free copy now before it’s too late at Amazon. This offer is for this week only!

Lean Startup Tools and Processes Im using

Eric Ries - The Lean Startup, London Edition

Eric Ries – The Lean Startup, London Edition (Photo credit: betsyweber)

Lean Startup Book Cover - Credit - Eric Ries

Lean Startup Book Cover – Credit – Eric Ries

Over the last few weeks I have launched a prototyping project, its high profile, technically difficult, experimental and needs to be done quickly.

Normally in a big corporate you would spend a year on this, an academic might study it for 2-3 years, I hope to condense it to a few months and produce a working prototype.

I have listened to Lean Startup a few times now over the last year (well most of it) and started looking for tools to facilitate building a lean startup (within a multinational split over 4-5 timezones).

Funnily enough when I launched my first business nearly 14 years ago I didn’t spend much time planning, I just made a best guestimate of what we should do, the 3-5 big goals that would change my world, listed the tasks needed to achieve each goal and executed hard, measured the results and adjusted as I went, I would review the priorities every day and set new weekly goals based on a quarterly plan (but no more than that).

Everything was an experiment unless proven otherwise (I got this experimental approach from Seth Godin’s book “Survival is not enough” long before Lean Startup was a movement) and I ran lots of experiments, more than 25 different ways to get the message out (and more than 150,000 mail drops to Sydney Businesses with about 20 messaging variations)

Here is the list of tools that I have come across and tried/used so far in my process.

Please add any you think we should have to the comments and I will put them into the list.

http://leanstack.com/ has a multiuser Lean Canvas – Works well when you are working with an international team, simple but easy way to get the critical data to make a product and a decision down on one page.

Leanstack.com Canvas App

Leanstack.com Canvas App

http://leanstartupmachine.com/validationboard/  A Google Docs Validation Board template

Similar but more manual and works on Google Docs

123D Design – Free 3D drawing software, there is a desktop version (which crashed a lot for me) and a web version (which is not as capable as the desktop version). Despite these problems I still recommend it as it is very capable software and amazing given its free.

123D Design

123D Design

Tinkercad.com  Very good if you are aiming to build models for 3D printing but I found it lacking for more complex object contruction (or it could be my lack of skill) Also free

Tinkercad - Credit Tinkercad.com

Tinkercad – Credit Tinkercad.com

Autodesk Inventor – This is what you will probably use if you need more than 123D. Easy enough to use, but you really need 8Gb ram and Win 64, it too will crash on 4gb. Extremely capable. Not free but a demo is available.

Autodesk-Inventor - Credit Autodesk & www.synergissoftware.com

Autodesk-Inventor – Credit Autodesk & www.synergissoftware.com

Google Docs – Because enterprise collaboration tools will arrive in your company 2 years after you need them.

 

 

LeanProduction.com  Excellent explanation of the 25 lean tools for manufacturing

Strikingly.com for building a great landing page, ever wondered who builds those beautiful one page sites that explain everything you need to know about a product or service and nothing else? Strikingly.com does.

http://pollenizer.com/tools Check out Phil and Micks collection of tools, these guys are experts in the space.

https://trello.com to create a shared workboard so that you can collaborate rather than email everything – Freemium

http://www.targetprocess.com Agile Project Management Software – Freemium

https://www.circuitlab.com/ This is a great App for desiging circuit schematics and then running them in a simulator – Freemium

CircuitLab.com

CircuitLab.com

https://www.fluidui.com/editor/live/ Available in your Chrome Browser for designing App mockups – Freemium

Fluid - Chrome Based Mockup App

Fluid – Chrome Based Mockup App

What did we miss? Add your preferred Lean Tool in the Comments.

 

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