Advertising

Adhipster – Collaborative Social Media Advertising Exchange

Ed: I spent about 30 minutes using this yesterday, it’s basically an exchange where advertisers can earn credits by sharing other advertisers ads and then have their own ads shared based by other advertisers.

The app is pretty slick, not sure how much traffic or exposure I have received as the reporting is still very lightweight but I do like the fact you can choose the ads you want to share, as I would not want ads shared that I had not vetted.

adhipster-promo

It seemed to have reasonable depth of users and inventory, what wasn’t clear was if the algo took into account how many people you were sharing with to boost your credits.

adhipster-card

It also creates really nice Twitter cards, which not all businesses are able to access yet.

Could be a good short term growth hack for startups before it gets crowded.

 

Startup Name 

Adhipster

What problem are you solving? Exposing your brand or product to more people on social media.
What is your solution? AdHipster is a free social media cross-promotion tool. People share your ad for free, you share theirs in return.
Why is this a great opportunity? Reach more people on social media.
Target Market Marketers, growthhackers, social media experts, SEO experts
How will you make money? Subscriptions, Advertisement
Founders Names Team of social media marketing and web development professionals
Website https://adhipster.com/
What type of funding has the company received Bootstrapped/self funded

 

PerkMe – Location Enabled Deals via iBeacons

This is a great idea, I pitched something similar to my team about 9 months ago (but no one was keen).

These guys should be giving these away these iBeacons to every shop in every city that will take one (and also nailing them to power poles and buildings with little solar panels).

No one has an large scale Adwords equivalent ad network for local location aware mobile traffic.

If I am a local advertiser no one can sell me an ad to target someone walking down my street via bluetooth.

Gas stations are a good place to start but if I was these guys I would be raising a bus load of cash to give these away to every store in the USA and the world.

You can build an ibeacon in bulk for $10-15, you need to power it so it needs to be mounted near power or have solar. If you could convince every shop keeper to let you mount one and split the inventory (inventory= the number of people walking down the street with enabled mobiles) they could advertise their store and you could sell the other 1/2 of the inventory to other advertisers.

This is a land grab, so the company that wins will be the one that works out how to roll these out en-mass to the world, sign up the merchants and then works out how to build an ad network on it.

Bonus points to the one who works out how to build the iBeacon so that it triggers a facebook post or ad as well.

iphone

Startup Name *

PerkMe

What problem are you solving? Pumping Gas is boring, make it more exciting by letting PerkMe surprise you with cool Perks automatically
What is your solution? PerkMe uses Apple’s iBeacon technology to offer location relevant perks to discount shoppers.
Why is this a great opportunity? PerkMe automatically offers discount perks to shoppers based on their indoor location.
Target Market Marketers, bloggers, college students, convenience store owners.
How will you make money? Subscriptions, Advertisement
Founders Names Emmanuel Azih
Website http://www.perkme.com/
What type of funding has the company received Bootstrapped/self funded