Social media

The Developer Marketing Guide for Startups

Great idea, having built a few businesses and platforms, some moderately successful others total flameouts, I can tell you from hard won experience (I call it tuition fees) Marketing & customer acquisition is usually where most new apps and platforms fail, not tech and not funding initially.

Startup Name The Developer Marketing Guide
What problem are you solving? Marketing to developers is notoriously difficult, this guide features methods and tools from some of the most successful Developer Marketers in the industry.
What is your solution? The Developer Marketing Guide is an open collection of the best resources for developer marketing. We want to encourage a conversation about what works, what doesn’t, and why, and openly share that knowledge with the developer company community.
Target Market Developer Marketers, Marketers, Developer Companies, Developer Tools
How will you make money? Subscriptions/Advertisement
Tell us about the market & founders, why is this a great opportunity? Heavybit is a 9 month program for post-seed funded companies making developer-focused products.
Founders Names Ted Carstensen
What type of funding has the company received? Bootstrap
Twitter Handle @heavybit
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Adhipster – Collaborative Social Media Advertising Exchange

Ed: I spent about 30 minutes using this yesterday, it’s basically an exchange where advertisers can earn credits by sharing other advertisers ads and then have their own ads shared based by other advertisers.

The app is pretty slick, not sure how much traffic or exposure I have received as the reporting is still very lightweight but I do like the fact you can choose the ads you want to share, as I would not want ads shared that I had not vetted.


It seemed to have reasonable depth of users and inventory, what wasn’t clear was if the algo took into account how many people you were sharing with to boost your credits.


It also creates really nice Twitter cards, which not all businesses are able to access yet.

Could be a good short term growth hack for startups before it gets crowded.


Startup Name


What problem are you solving? Exposing your brand or product to more people on social media.
What is your solution? AdHipster is a free social media cross-promotion tool. People share your ad for free, you share theirs in return.
Why is this a great opportunity? Reach more people on social media.
Target Market Marketers, growthhackers, social media experts, SEO experts
How will you make money? Subscriptions, Advertisement
Founders Names Team of social media marketing and web development professionals
What type of funding has the company received Bootstrapped/self funded


Guy Kawasaki on becoming a Social Media evangelist for your Start-up

Photo by Robert Scoble

This is long but worth listening to, key points

  • If you are thinking of starting a business, get your social media profiles setup now and start blogging and curating content in your space, it will give you 6-12 months to gain followers for when you are ready to go.
  • If you are not getting the occasional complaint about your social media activities you are not pushing hard enough
  • You should be repeating your social media posts (he has data to back this up), especially if you have an international audience who wont necessarily be hanging waiting for your every tweet or go back through your posts to see what they missed.
  • You need to customise your profiles, great photos of you and for the backgrounds/headers on Twitter, Google & Facebook (and now Linkedin) a big photo about an area of interest in your life (sports, photography, places you like etc)
  • 3 Round rule when it comes to arguing with people on social media, you post, they snarkily reply, you reply once and let it go, don’t keep arguing, it just makes you look like an asshole to the rest of your followers, keep moving and ignore them.
  • You have to keep replying to everyone (above rule notwithstanding) keep the conversation going
  • Get tools (I like and HootSuite) to automate and schedule some of the heavy lifting



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